Meta Launch Threads is a new text-based app that was launched by Meta in July 2023 to compete with Twitter. It enables users to create and join conversations with up to 500 characters, links, photos, and videos. Users can sign up for Threads using their Instagram accounts and access it on both mobile and web. Threads has gained over 10 million sign-ups within seven hours of its launch, including many celebrities. However, it faced some regulatory challenges in the European Union, where it was delayed for five months due to privacy concerns. Threads was eventually launched in the EU in December 2023, with the option for users to use it without a profile.