The rebranding of the social media platform Twitter as X in July 2023. The rebranding was initiated by Elon Musk, who acquired Twitter in October 2022 and became its owner and executive chairman. The new name and logo, a white X on a black background, were announced by the new CEO Linda Yaccarino, who replaced Musk in June 2023. The company claimed that the rebranding was part of its vision to become an “everything app” that offers various services such as messaging, payments, banking, and AI-powered interactivity